Content Marketing Manager
- Full-time: $40k - $65k annually
- Benefits: 401K, Dental, Medical, Vision, Life Insurance
- Generous reimbursement for training and applicable education
What You'll Do
As our Content Marketing Manager your goal will be to help drive qualified traffic, leads, and sales through the publishing and distribution of text, video, and audio content.
You’ll be the master of the editorial calendar, managing projects through their whole life cycle - from planning and research, to writing and publishing, to promotion and repurposing.
Most of your time will be spent researching, interviewing, writing, editing, publishing, promoting, optimizing, and repurposing blog and web content.
Who You'll Work With
You’ll primarily work with Courtney Casey, our Director of Marketing (click here to read Courtney's story). The two of you will create and implement the corporate marketing plan which relies heavily on Inbound, Content Marketing, and Account-Based Marketing (ABM) approaches to attract, nurture and convert interest into action.
You’ll become the best friend of our sales team, providing them with the content resources they need to move prospects down their decision-making journey. If we don’t already have what they need in our content library, you’ll create it.
While you won’t work directly with the service delivery team, you’ll get to know them through interviews that you’ll conduct with subject matter experts, and through initiatives that share stories about client success, and what it’s like to work here.
We have various vendors and consultants that we call on to fill out our marketing department. These folks bring us skills like website development, graphic design, and video editing.
What Your Learning Curve Looks Like
The first thing you’ll do will be to learn our systems and get a good understanding of how we deliver IT services to clients. If you don’t have a background in IT, you’ll learn the terminology and how everything works together.
What we do next depends on your previous experience. If you haven’t worked in B2B business, we’ll want to introduce you to this world, as well as the marketing tactics and systems that we have in place such as blogging, pillar content and SEO, webinars, email marketing, social media, and digital advertising.
We’re heavy into technology (surprise!) so you’ll get to learn about HubSpot, ABM, and the other platforms that we use to automate actions and gather data that we use to measure success and adjust tactics.
As you get to know Accent and digest everything that makes our brand, you’ll become an expert at flavoring everything we publish with the voice and style that are uniquely ours.
What Success Looks Like
You’ll know you’ve got your arms around this role when the editorial calendar is guiding a consistent cadence of published content that’s ready to go at least two weeks (or even a month) ahead of time.
You can attribute new leads and conversations with interactions that our audience had with our content. When a lead comes in, you can’t wait to look at the data to see their content journey.
This leads to not only fist-bumps but ponderings about how to optimize or change up tactics to get even better results.
Who’s Perfect For This Role?
This role is for you if…
To be great in this role you need to be a really good writer -- the kind of writer who has a curious mind and asks the kind of questions that turn tech-speak into understandable terms. Although experience in Content Marketing would be great, journalism, communications, or PR would also be relevant background experience.
What’s important is that you are a passionate storyteller with the heart of a teacher and a love for learning, writing, and communication.
You’re a great collaborator but you don’t need anyone holding your hand. At the same time, you’re not afraid to ask questions and say “I don’t know” or “I don’t understand” or “Tell me more” when you need to. You see the value in every person on our team and put them at ease, empowering them to tell their stories and share their expertise with our audience.
You might describe yourself as creative but with strong organizational skills that you use to manage a workload that includes multiple projects at various stages. You get stuff done.
This role is NOT for you if…
This job isn’t about advertising or website design. This is very focused on content creation, distribution, and sales enablement so if you’re looking for a marketing generalist job, this isn’t it. Additionally, while you might be able to whip up a social graphic in Canva or Illustrator (which is awesome), just know that this role's primary function isn’t graphic design.
While this position is not deep into analytics, if you don't get even a little excited looking at data to see what works and what doesn’t, this probably isn’t the job for you.
Where You Can Go From Here
Well, where do you want to go? That’s the question! We’re a very goal-driven company and we’re all about encouraging and supporting professional development to help our people reach their goals too.
Your role can grow as you do, and we’re open to trying out tactics that we’ve never used before. We believe in the value of marketing, so there are opportunities for department growth as well.
It might be hard to know today where you want to be in five years, but if the thought of continuous learning appeals to you, we can’t wait to see where you’ll take us!
Are You Qualified?
Education & Soft Skills
A degree in English, Journalism or Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.
Skills and Required Knowledge
- Impeccable writing and editorial skills, with an outstanding command of the English language.
- An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, The Elements of Style, etc.
- Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
- Clear articulation of the business goal behind the creation of a piece (or series) of content.
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
- Familiarity with principles of marketing.
- Incredible people skills.
- Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
- Able to screen out sales pitches and look for the relevant brand and customer story.
It’s the camaraderie. It’s the accessibility. It’s looking out for each other. It’s the concern for your personal life... All of that makes this a business where I can thrive.
We're not currently hiring for this position, but let's stay in touch 👇
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